VOODOO
VooDoo approached this project with the idea of reimagining something often misunderstood into something inviting, colorful, and a little mischievous. They wanted a brand that could balance cultural inspiration with a lighthearted, modern twist that feels approachable on the shelf.
Year
03.24
Scope
Visual Identity, Product Packaging
Software
Photoshop, Illustrator
Timeline
4 Weeks
Playful Dark Chocolate Identity
We partnered with VooDoo to create a distinctive chocolate bar brand that brings a fresh, whimsical perspective to West African voodoo culture. The packaging leans into bright colors and geometric simplicity, blending Halloween-style motifs with friendly, stylized characters that feel more fun than frightening. Each illustration adds personality while keeping the overall system cohesive and easy to recognize. The result is a niche product line that stands out visually, invites curiosity, and delivers a unique balance of cultural influence and playful design.
