RA'S DAYBREAK JEWEL
Ra’s Daybreak Jewel was ready to give their chocolate bar a wrapper that felt just as bold and memorable as what’s inside. They wanted packaging that brought their scarab beetle and sunburst to life in a way that felt vibrant, recognizable, and hard to miss on the shelf.
Year
09.25
Scope
Visual Identity, Product Packaging
Timeline
2 weeks
A Brighter Take on Chocolate
We partnered with Ra’s Daybreak Jewel to design a chocolate bar wrapper that stands out on the shelf and connects with both kids and adults. Inspired by their scarab beetle logo and sun-ray motif, the design leans into vibrant blue and yellow tones to create something eye-catching and full of energy. The final result feels playful, distinct, and rooted in the brand’s identity.
