PRIVY
Privy set out to build a clothing brand that captures the energy and inclusivity at the heart of ska-punk, where anyone can show up as they are and still feel part of the scene. This project went beyond just visuals, focusing on creating a clear and flexible system that could support everything from bold expressions to everyday wear. They wanted something that felt true to their identity while giving the brand enough structure to stay consistent as it grows.
Year
03.25
Scope
Visual Identity
Software
Photoshop, Illustrator
Timeline
4 weeks
Dressed Up, Torn Down
We partnered with Privy to develop a detailed set of brand guidelines that define how the brand shows up across every touchpoint. From the black-and-white palette to the tie-inspired logo, every element was built to balance clean, almost formal cues with the raw edge of punk expression. The result is a system that keeps the brand recognizable while leaving room for individuality, just like the community it’s made for.
