LUNAR HOOT
Lunar Hoot set out to turn environmental awareness into something people would actually stop, look at, and connect with. The goal was to create a visual experience that feels thoughtful, a little playful, and aligned with the brand’s nature-focused identity. With its baby owl and lunar themes, the project needed to balance charm with purpose while still carrying a sense of credibility.
Year
10.24
Scope
Visual Identity
Software
Illustrator
Timeline
2 Weeks
Illustrations for Environmental Awareness
We partnered with Lunar Hoot to develop a cohesive illustration system centered around environmental awareness and storytelling. Inspired by the tone of nature-driven brands like National Geographic, the work blends educational intent with approachable visuals, anchored by the brand’s owl and moon iconography. The illustrations were designed to be flexible across platforms, helping communicate important environmental messages in a way that feels engaging, memorable, and distinctly Lunar Hoot.
