BASKERVILLE
John Baskerville set out to prove that great typography doesn’t age—it evolves. The goal was to reintroduce his namesake typeface in a way that feels relevant, usable, and visually compelling in today’s design landscape.
Year
12.23
Scope
Visual Identity, Print Design
Software
Photoshop, Indesign
Timeline
2 Weeks
Baskerville in Modern Use
We approached this project as an exploration of how Baskerville can live and function in modern design. The book presents a range of modern applications, from editorial layouts to branding and digital-inspired compositions, all while staying true to the typeface’s refined character. Clean layouts and intentional spacing allow Baskerville’s elegance to shine without feeling dated. The result is a fresh, practical showcase that bridges centuries of design, demonstrating how a historic typeface can still feel right at home in modern work.
